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David Lee on growth of Impossible Foods
Impossible Foods, a plant-based meat substitute company, on Tuesday introduced its new meatless "chicken nuggets."
Sound impossible? It's not.
The Impossible Nuggets are made of soy protein and include other ingredients such as sunflower oil, methylcellulose (a binder), food starch, herbs and seasoning. The nuggets are coated traditionally in breadcrumbs.
WHAT IS IMPOSSIBLE FOODS?
"We are tremendously excited about our Impossible Nuggets. But this launch isn’t really about nuggets. It’s about the historic inflection point we’ve reached. For the first time, consumers unquestionably prefer meat made from plants instead of meat from an iconic animal," Pat Brown, founder and CEO of Impossible Foods, said in a Tuesday statement.