Brides-to-be go wild for £40 ASOS shoes similar to £380 Loeffler heels

Brides-to-be go wild for £40 ASOS shoes which are VERY similar to designer Loeffler Randall heels (and they’re £340 cheaper!)

  • TikTok user Jeo, from the UK, urged brides to ‘run to ASOS’ and buy the shoes 
  • High street pair has a similar pleated bow to the Loeffler Randall Camellia heels 
  • Read More: Bride reveals how she threw the ‘dream’ wedding ceremony for £500

With their elegant bow detail and pleated organza finish, it’s hardly surprising that Loeffler Randall’s Camellia heels have become a cult favourite shoe among brides on TikTok and Instagram.

But at £380 a pop, they’re not exactly the most accessible choice for brides on a budget.

However earlier this week TikTok user Jeo, from the UK, sent shoppers into a frenzy when she highlighted ASOS’ £40 shoes which are very similar to the designer heels.

In a viral video that’s amassed over 30,000 views, the thrifty bride-to-be urged followers to grab a pair of the affordable ivory heels.

Brides, RUN to ASOS for these Loeffler Randal bow dupes 😍 #2024bride #bridetobe #2024wedding #weddingtiktok #weddingdaytiktok #weddingday #weddingshoes #weddingheels #bridalheels #brideheels #fyp #foryourpage #asosdupe

TikTok user Jeo urged brides to ‘run don’t walk’ to ASOS to bag a pair of these £40 heels which are very similar to the £380 Loeffer Randall designer shoes

In her video, Jeo filmed herself unpackaging the shoes and holding them up to the camera so viewers can examine the very similar pleated bow detail.

Highlighting how similar the shoes were to the Loeffler Randall Camellia bow heels, she wrote: ‘Brides, don’t walk – RUN to ASOS.

‘They only cost £40. I’m obsessed!’ 

Along with the pleated bow, the ASOS alternatives also have a thin white leather strap and chunky block heel, which seems to have been inspired by the Loeffler Randall design.  


ASOS’ £40 high heels have even been named the ‘Hitched’ shoes in an apparent nod to their bridal feel (left) Loeffler Randall’s £380 Camellia heels have become a hit with brides thanks to their pleated bow detail and pretty organza finish (right)

What’s more, the ASOS team have even called the £40 shoes their ‘Hitched’ heels as a nod to the bridal design.

Since Jeo posted her video last week, the clip has amassed over 30,000 views – and followers were grateful for the tip-off.

One replied: ‘Had to move at the speedy of light to get hold of these but finally got them!’

Another gushed: ‘Looooove!’ 

Along with the pleated bow, the ASOS alternatives also have a thin white leather strap and chunky block heel, which seems to have been inspired by the Loeffler Randall design

Although others were disappointed ASOS didn’t have their size in stock, Jeo explained how she bagged her pair by allowing the app to notify her when they were available.

She added: ‘I had to wait a few days for my size. I’ve never clicked on ASOS so fast when they came back in stock!’ 

It comes after a wedding expert revealed how to navigate difficult conversations surrounding money ahead of your nuptials.

Industry expert Lisa Forde, who founded her wedding stationery business Tree of Hearts almost two decades ago, told FEMAIL how brides and grooms to be can navigate the difficult conversations.

Many of Jeo’s TikTok followers were blown away by the ASOS shoes, but complained the heels are sold out 

Although rooted in tradition, the time-honored convention of the bride’s parents paying for the occasion has been less common in recent years according to Lisa, who says that people are ‘getting married later in life with a little help from family members’.

However, asking for help with the cost of your wedding may see a revival, as bills soar and inflation reaches record highs.

Lisa told FEMAIL: ‘Whether parents should pay for the wedding or not has become quite a controversial topic!

‘Traditionally, the bride’s parents would pay for her whole wedding and reception. But as couples are getting married later in life, we have found that most pay for their weddings themselves – but often with a little help from family members.

The video sent fashion fans into a frenzy – prompting Jeo to remind users to set up notifications for when their size comes back in stock

‘If your family is contributing a lot of money towards your wedding, they may insist you do things their way.

‘Whether that’s getting married in a specific location, inviting their friends to the wedding, or choosing a dress that’s not your style, you’re sure to experience a bit of friction!

‘Make sure that you do consider their feelings, and perhaps try to come to a compromise with them.’

Other tips included giving friends plenty of warning if you plan to go away for a hen or stag do and making it clear from the start who is paying for bridal party’s hair, makeup and outfits. 

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