TAG Heuer to Launch Two Limited-Edition Lunar New Year Watches

Swiss watchmaker TAG Heuer has announced the launch of two limited edition watches in celebration of the 2024 Lunar New Year, marking the Year of the Dragon — each blending Chinese cultural elements with TAG Heuer’s racing heritage.

The dragon, a central figure in Chinese mythology, symbolizes imperial strength and unity. TAG Heuer has incorporated this symbol into its new watches, designed to reflect values like power and charisma.

Crafted in gold and steel, the watches are a tribute to Chinese culture and the success symbolized by the Chinese Dragon, paralleling TAG Heuer’s Carrera legacy. The steel version features a sunray-brushed silver dial, while the gold variant boasts a sunray-brushed 18K 5N pink gold-plated dial. Both models feature rhodium-plated and 18K 5N pink gold-plated indexes, complemented by red lacquer. The distinct red “azuré” subdials at 3 and 9 o’clock add a captivating contrast, echoing the emblematic reverse panda design.

A central red lacquered hand highlights a calligraphic dragon character at 6 o’clock, symbolizing strength and prosperity within Chinese culture. At the caseback is a printed Chinese Dragon figure that wraps around the sapphire glass, alongside special engravings indicating the watch’s exclusive status.

Notably, the Calibre Heuer 02 movement, developed in-house, offers precision and performance, with an 80-hour power reserve. The watches are completed with an alligator leather strap in elegant red, enhancing their sophisticated racing allure.

As for pricing, the TAG Heuer Carrera Chronograph “The Year of the Dragon” Steel edition will cost 6,150 CHF or $6,811 USD and is limited to 300 examples. On the other hand, the TAG Heuer Carrera Chronograph “The Year of the Dragon” Gold edition, will cost 22,000 CHF or $24,366 USD and is limited to just 50 examples.

Each watch is accompanied by a special red box that features the Chinese Dragon symbol and TAG Heuer’s logo in gold. The watches are to be released later today, November 13, through TAG Heuer boutiques, select online sites and through select retail partners.

Elsewhere in watches, Hublot and Takashi Murakami unveil limited-edition MP-15.
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