Spanish luxury house LOEWE has been crowned the world’s hottest brand for 2023 and continues its Jonathan Anderson-backed charge with one eye-catching collection after another. Its latest project sees the red hot brand reconnect with another growing label — On. Last year, the duo brought forth performance apparel and collaborative iterations of the On Cloudventure and Cloudrock.
Now, the two are introducing a new silhouette together for Fall/Winter 2023 — introducing the Cloudtilt. The new lifestyle-oriented design combines On’s CloudTec Phase cushioning with LOEWE’s vibrant color palette. LOEWE’s logo hits the right side of each shoe with it similarly appearing at the tongue tag, sockliner and right shoe’s heel tab of each colorway. Seven tonal looks have been prepared in “All White,” “Lime Green,” “Purple Rose,” “Forever Blue,” “All Navy,” “Khaki” and “All Black.”
Release for the entire LOEWE x On Cloudtilt range begins on October 12 via LOEWE and On. Each pair is priced at $490 USD with the “Purple Rose” and “All Navy” colorways as women’s exclusives and the “Forever Blue” and “Khaki” looks as men’s exclusives.
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