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We're now accustomed to seeing the one and Holly Willoughby look stunning day after day on ITV's This Morning.
But Wednesday's show brings an extra special reason for the host to dress up as she celebrates her 40th birthday.
Previously on the show Holly discussed how she has had to cancel her birthday celebrations, but that wont stop her from being her fabulous self on her day.
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Making sure she looks as fabulous as always son her big day, the mum-of-three chose a flawless outfit to present the show in.
On Wednesday's show the blonde beauty wore a touching tribute to her mum as she wore a gorgeous floral dress.
The dress was the same one which her mum wore on her own 40th birthday.
Get Holly's Look
10 things we love about Holly Willoughby’s style as we celebrate This Morning star's 40th birthday
Holly knows how to pull at everyone's heart strings and Wednesday made no difference on her birthday.
Posting this sweet side by side picture of her and her mum, the blonde babe captioned the image: "This photo of my Mum was taken on her 40th birthday at the party she had in the garden. I remember this day so clearly. It’s a strange thing to reach the age you remember your Mum being!"
"I asked her if she’d kept the dress and of course she had… Strange moment zipping it up this morning, wondering how she felt on her big day… I can’t be with my Mum or Dad today but wearing this in her honour makes me feel closer to them… love you Mumma!"
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This week on the show, Holly has been ticking all of the style boxes with two great outfits.
On Monday's show we saw the 40-year-old opt for a bold orange dress from L.K.Bennett.
On Tuesday the presenter went for a fancy floral look which is from high end brand Ganni, but rented from fashion rental service Hurr.
Holly will be back on our screens tomorrow to wrap up her week of presenting This Morning.
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