Brad Pitt launches genderless skincare line made with wine grapes

Brad Pitt Beauty! 58-year-old launches VERY pricey genderless skincare made with olive oil from vineyard he bought with ex-wife Angelina Jolie – as he gushes he wants to mirror success of ex Gwyneth Paltrow’s Goop ’empire’

  • The Oscar announced the launch of his new skincare line, Le Domaine, today – a lineup of four products that range in price from $80 for cleanser to a $385 serum
  • Each of the products include olive oil from Miraval and a molecule that combines ‘potent properties’ from the seeds of grapes grown at Beaucastel Vineyard
  • Pitt created the skincare range in partnership with the Perrin family, who own Beaucastel and are also his partners in Chateau Miraval’s famous rose wine 
  • exclusively revealed earlier this month that a company previously owned by Angelina, 47, is suing Pitt for $250 million over claims he ‘stole’ Miraval
  • Nouvel LLC’s filing claims Jolie’s ex-husband tried to ‘secretly move assets’ from their co-owned business to his friends and other companies 

Brad Pitt has already mastered the art of aging backwards on the big screen while playing one of his most memorable roles, Benjamin Button, but today he announced a new, rather unlikely, anti-aging venture in the form of his own genderless skincare line. 

The 58-year-old unveiled his new beauty brand, Le Domaine, in an exclusive interview with British Vogue, debuting four ‘inclusive’ – and very pricey – skincare products that are made with olive oil from Chateau Miraval, the French vineyard and castle he purchased with his ex-wife Angelina Jolie in 2012. 

Le Domaine has launched with three, soon to be four, products, all of which also include ‘potent properties’ from the seeds of grapes grown at a vineyard owned by Pitt’s partners at Miraval, and all of which are aimed at providing users with their very own Benjamin Button-esque results. 

‘Le Domaine wants to help slow the process of skin aging and give everyone, regardless of gender or skin type, the opportunity to age well,’ the website says of its four products: $80 Cleansing Emulsion, $310 Fluid Cream (which launches next year), $320 Cream, and the $385 Serum. 

Brad Pitt has announced the launch of his own genderless skincare line, Le Domaine, which is made with olive oil from the French vineyard he purchased with his ex wife Angelina Jolie

As well as the 58-year-old’s brand’s ties to Jolie (right), he also confessed that he hopes to mirror the success of another former partner, Gwyneth Paltrow (left), gushing that he ‘loves what she has done [with Goop]’

Still, Pitt insists that he ‘doesn’t want to be running from aging’, telling Vogue that it is ‘a concept we can’t escape’, and claiming that the idea of ‘anti-aging’ is a ‘ridiculous… fairytale’. 

‘But what is real is treating your skin in a healthy manner. And it’s something I’ve learnt to do for my business, but it kinda makes you feel better,’ he went on. 

Pitt did confess that he has not always had the best skincare habits, but noted that when it came to launching Le Domaine, he sought inspiration from someone who helped to encourage healthier beauty habits early on in his career: ex-girlfriend Gwyneth Paltrow. 

‘I love what Gwyneth’s done [with Goop],’ Pitt – who dated Paltrow for three years, from 1994 to 1997 – gushed. ‘She is still a really dear friend, and she has built this empire. 

‘She has always had that in her as a curator, and it’s been a lovely creative outlet for her. 

‘In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe.’

In an interesting twist, Pitt’s skincare line also has several – rather more complex – ties to another ex: Angelina. 

Le Domaine is described as a ‘marriage of science and terroir’ – the word used to describe the soil in which Miraval’s wine grapes and vines are grown. 

When creating its formulas, the brand worked with University of Bordeaux Professor of Oenology Pierre-Louis Teissedre – who has spent the last ten years studying grape varietals to determine which contain the ‘most potent antioxidant effects to treat diseases’.

His research identified a key molecule, GSM10, that is used in Le Domaine products and which – according to Vogue – ‘combines potent properties from the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvedre grapes’.

This ingredient works to fight visible signs of aging, while fighting the loss of collagen. 

Le Domaine’s other key ingredient is ProGR3, which is a ‘combination of 3 natural molecules present in plant extracts, vine sarments, camomile and green tea’.

The launch of Le Domaine actually comes just weeks after exclusively revealed that a company previously owned by the 47-year-old actress was suing Pitt for $250 million over claims that he ‘stole’ the former couple’s Miraval wine business. 

A suit filed by Nouvel LLC earlier this month claims that Pitt tried to ‘secretly move assets’ from their co-owned business to his friends and other companies, spent ‘millions on vanity projects’ including $1million on a swimming pool and more on a recording studio, and gave away half the company’s trademarks to a friend for free.

The lawsuit seeks damages of at least $250million.

Jolie’s former company – through which she held her shares in Miraval before selling it off to beverage giant Stoli last year – claims Pitt’s alleged scheme meant she would ‘never see a dime’ of Chateau Miraval’s ‘tens of millions of dollars in profits.’

The suit further alleges that Pitt ’embarked on a multi-faceted, years-long campaign to seize control of Chateau Miraval’ in ‘retaliation’ for the lengthy legal battle that the former couple became embroiled in after their split. 

‘Appointing himself the rightful owner of Chateau Miraval, his twin objectives were to usurp the value of Jolie’s company, Nouvel, and to obtain sole ownership of Chateau Miraval,’ the legal documents state. 

The cross-complaint is a legal clap-back after Pitt sued Jolie claiming she illegally sold her stake in Chateau Miraval. 

While creating the skincare line – which Pitt says has been in the works for ‘so long I don’t remember now how it originally started’ – the actor once again partnered with the Perrin family, the same vintners who collaborated with the star and Jolie on their popular Chateau Miraval Cotes de Provence Rose. 

Speaking about the skincare range, Pitt (pictured left in 1991 and right in August) insisted that he isn’t trying to ‘run away from aging’, noting that it is ‘impossible to escape’

Jolie and Pitt bought the chateau together in 2012 and used it as their 2014 wedding venue.

The southern French castle has 35 rooms and 1,300 acres of grounds and vineyards. The couple bought it for $25million in 2012 by purchasing the Luxembourg company, Quimicum, in which it is held.

Initially, Pitt’s firm Mondo Bongo had 60 per cent of the shares and Jolie’s Nouvel had 40 per cent.

But Nouvel’s lawsuit says that ‘the couple always intended that Pitt and Jolie would be equal owners’, and in 2013 Pitt ‘voluntarily’ transferred 10 per cent of his shares to her.

Pitt has launched a lawsuit in Luxembourg claiming that 10 per cent transfer was invalid. That case is pending.

Although the actor did not address the lawsuit while chatting about the launch of his new brand, he did open up about his favorite memories of Chateau Miraval, explaining that he spent a ‘good five or six weeks’ at the French castle last Spring that were ‘special’ to him. 

‘I can’t quite describe it, other than the freshness in the air, the light, the… I don’t know, it’s just a real feeling of peace and harmony and the nights are so soothing,’ he explained. 

Pitt also noted that his plan to launch a skincare line – which also features recycled wine cask wood on its lids – was born out of his commitment to sustainability, explaining on the Le Domaine website that he wanted to create a zero waste product, which ‘imitated the organic cycles of nature’. 

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