A poll of 2,000 adults also found that pancakes and a good old slice of toast feature in the most popular items to tuck into during a lazy morning treat.
The perfect time for enjoying breakfast in bed is on a Sunday at 8.30am, with Brits saying it should be eaten in no more than 30 minutes.
When it comes to ambiance, radio or birdsong were voted as the best background noises and, once the food has been finished, flicking through the morning newspaper is the perfect breakfast in bed wrap up.
And 64 per cent said it tasted better when cooked by someone else.
Hannah Shore, sleep expert at Silentnight, which commissioned the research in partnership with Warburtons, to launch the first National Breakfast in Bed Day on Sunday (29th October), said: “In today’s busy world, we’re always switched on with lots of distractions that keep us from having real, genuine rest time.
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“But it’s so important for our wellbeing that we have the time we need to switch off and rest – and enjoying breakfast in the comfort of your bed is the perfect way to stay close to your relaxed mode of sleep, even after waking.
“As the clocks go back, you may feel more sluggish, fatigued and agitated than usual, which is why, this Sunday, we’re encouraging everyone that can to spend the extra hour they gain having their breakfast in the comfort of their bed.
“For the best way to enjoy it, take some inspiration from our research – or simply have it in the way that best suits you.”
The study also found the average person enjoys the luxury of breakfast in bed once a month, although 26 per cent have never experienced eating their morning meal in bed.
Of those who have, 31 per cent said they felt loved when presented with the morning treat and it makes 41 per cent feel relaxed.
The most common occasions for people to enjoy eating in bed are on their birthday (37 per cent) and when they’re ill (31 per cent).
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Some (27 per cent) will have it as a treat on a random day, while others enjoy it on Mother’s or Father’s Day (24 per cent), and even their wedding anniversary (15 per cent).
More than six in 10 (62 per cent) believe it has to be presented on a tray, and a picky 12 per cent would expect fresh flowers alongside it.
As for spillages, 69 per cent said it was worth the risk of a splash of coffee or a few toast crumbs on the bedding, according to the OnePoll.com study.
But while 43 per cent think the concept of making someone breakfast in bed is dying out, 23 per cent believe it is still something they’d consider.
Jonathan Warburton, chairman of Warburtons, said: “Breakfast is the favourite meal of the day for many – combine that with getting to enjoy it in bed and you’re onto a winner.
“Whether it’s a warm piece of toast, buttery crumpet or a full English – breakfast in bed is a great way to celebrate getting an extra hour in bed this Sunday.”
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