McVitie’s investigate how people eat Jaffa Cakes
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McVitie’s, known for its famous biscuits, has unveiled its new and exciting Jaffa Jonut. The delicious treat offers an exciting twist on the popular Jaffa Cake and will be launching on May 16.
The Jaffa Jonut is a cross between a Jaffa Cake and doughnut, with a dark chocolate coating packed with a tangy orange filling.
It adds to the ever-growing line of Jaffa products, alongside Orange, Pineapple, Cherry and Passion Fruit flavours.
The snack will be available in sharing boxes of four or on its own in a single pack.
The Jonut will be available for 60p if bought on its own or £1.99 for the four-pack.
McVitie’s has also said the packing will be recyclable.
Emma Stowers, Brand Director for McVitie’s at pladis UK&I, said: “We love hearing Jaffanatics debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation!
“We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat.”
The sweet treats will be available to pick up in Tesco from May 16 and other retailers from the end of June.
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They can be found in the biscuit aisle of supermarkets.
Jaffa Jonuts were first spotted by UK Snack Attack on Instagram, who said: “Whilst the world may be bored of chocolate orange, no one can deny that Jaffa paves the way for the rest!
“These Jaffa creations are described as a magic Jaffa combo with a twist. A soft doughty shaped sponge, filled with tangy orange filling, and topped with the classic Jaffa chocolate!”
Fans rushed to the comments to share their thoughts on the new and exciting product.
One person said: “Omg I need.”
Another wrote: “Omg I want these so much.”
A third tagged their friend and said: “I hope these are actually real!”
In other news, Marks and Spencer launched its new chicken feast family dine-in today.
For just £15, customers can pick up two delicious main dishes and four extras.
Main meals include Southern Fried Chicken Burgers, Coated Buttermilk Tenders and Peri Peri Half Chicken.
Extras range from chips, to BBQ wings to Corn on the Cob.
For pudding options, there is a melt-in-the-middle chocolate pudding as well as a cheesecake and churros to pick from.
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