Y24 Debuts Its Apple Watch Case Collection Inspired by Different Places in the World

Y24 has just made its world premiere via its debut Apple Watch collection, Apex. It’s also the freshly-launched sister brand of Golden Concept, a Swedish label that’s known for its luxurious, diamond-set Apple Watch cases. Similarly, Y24 also specializes in making cases that can spice up the look of regular Apple Watches, but what sets it apart from Golden Concept is that Y24 offers a much more friendly price range, all without diminishing its quality.

Speaking on the debut of Y24, founder and CEO, Puia Shamsossadati notes that Apple products are ubiquitous and identical; we want to help people elevate their style in a way that is truly their own. We were really drawn to the Japanese lifestyle, and Tokyo in particular: the energy and vibrancy of the city are matched by young people’s desire to express their individuality, and we wanted to create something that blended these two things. Y24 is inspired by Japan, crafted in Sweden, and designed for the world.”

Entitled Apex, Y24’s first-ever collection comprises six different models inspired by different districts around the world. Shibuya combines a sleek metallic case with straps in an energetic orange hue, while Brera comes in a stealthy, all-black makeover. The Pigalle option pairs a matte black case with vivid verdant straps. Söder offers a rose-hold-hued case with sleek jet-black straps, and Soho boasts a pristine white and rose-gold-hued color palette. Meanwhile, Xinyi features a sleek silver and black look. 

Designed for the Apple Watch Ultra in 35mm and 49mm, as well as the Apple Watch Series 8, every case is crafted from 316 L stainless steel, complete with durable, high-grade silicone straps. Currently, the assortment of cases is via the brand’s official website, with prices ranging from $199 – $249 USD. 

In other news, you can give your PlayStation 5 an old-school aesthetic with Dbrand’s Retro Darkplates.
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