Rihanna Debuts $700,000 USD Jacob & Co. Watch Choker

Rihanna has broken another record, though this time it’s not regarding any sort of music project or endeavor. The singer joined famed jewelry designer Jacob The Jeweler of Jacob & Co. to create a diamond-swathed watch choker, becoming the first person to ever rock one of the brand’s timepieces on their neck.

Costing quite the pretty penny, the choker’s composition justifies its $700,000 USD price tag. On Instagram, Jacob & Co. explained that the 47-mm white gold Brilliant Flying Tourbillon watch, comprised of a whopping 368 diamonds, was reimagined and reconstructed to be worn as a choker. The glimmering timepiece displays an array of baguette-cut diamonds that total over 30 carats, all of which are displayed on a black leather band.

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In another Instagram post, Jacob & Co. shared that Rihanna herself played an integral role in the creation of the innovative timepiece. “When Rihanna approached Jacob & Co, she had a vision to create a watch choker that would serve as a remarkable fashion statement for the highly anticipated Louis Vuitton fashion show,” the brand wrote.

The singer paired the statement accessory with an all-denim Louis Vuitton outfit, matching with A$AP Rocky.

For more on Pharrell’s Louis Vuitton debut, check out Hypebeast’s roundup of the show’s most memorable footwear.
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