Reebok has been going heavy on collaborations in recent memory as it has marketed it partnerships with the likes of Maison Margiela, Smiley and more. And to ring in the month of November, it’s going to add to its collaborations repertoire by cooking up a footwear and apparel capsule alongside Panini America.
The collection is a merger for both sports and collectibles as it equally honors Allen Iverson and Prizm cards. “This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”
On the footwear side, Panini has lent its touch to a trio of installments. There’s two Question Mids lined up: the “Tiger Prizm” and the “Black Pulsar Prizm.” The former channels AI’s tenacity on the hardwood as it takes cues from Panini America’s “Tiger Prizm” parallel with striped overlays across a white leather upper while the latter nods to Iverson’s time in the spotlight. Additionally, there’s a Question Low rendition that is fashioned with blue uppers to honor the legendary point guard’s rookie team colors.
In order to generate excitement over the launch, Panini also crafted a limited-to-100 pairs “Blue Dazzle Prizm” Question Mid colorway which referenced his time with the Denver Nuggets that was only gifted to friends and family.
Mark your calendars for November 4 as that’s when the Reebok x Panini America footwear and apparel range will launch globally via Reebok.
In other news, Reebok recently brought back the Reebok Shaq Attaq “OG.”
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