Wildly successful since its launch, Logan Paul and KSI‘s PRIME has just announced that it will reach $1.2 billion USD in annual internal sales by the end of 2023. The news comes as the drink brand marks its one billionth bottle sold with an international Gold Bottle giveaway and 48-hour dual-city pop-up store.
Starting November 10, New York City and London will see the opening of one-of-a-kind PRIME “Gold Store” pop-ups. The experiences will offer fans an opportunity to walk through an immersive activation space with gold paintings, sculptures, and fan prizes. Each location will also contain a vault case housing a 24K gold PRIME bottle worth $500,000 USD for the “PRIME Gold Bottle Instant Win Game.” Set to open 24 hours starting November 10-12, addresses for the NY and London pop-ups will be announced soon.
“We do everything BIG. Since we created PRIME, we’ve made our own blueprint when it came to marketing, scaling, and building the brand. In a short period of time, we’ve become the fastest-growing beverage company in history, selling our one-billionth bottle in just year two. We’re confident our fans will be pleasantly surprised when they visit our celebratory Gold Stores and see what a unique experience our team has built,” said PRIME co-founders Logan Paul and KSI.
Head over to PRIME’s website to learn more about the pop-ups and the “PRIME Gold Bottle Instant Win Game.”
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