NIGO, who has long been known as one of streetwear’s greatest collaborators will succeed Felip Oliveira Baptista, who departed the brand in June after two years as the brand’s artistic director. NIGO is best known for his brand A Bathing Ape, or in short BAPE and later started a new brand, HUMAN MADE in 2010. In a recent statement regarding his new role at KENZO, he made note that he stepped foot into the fashion industry the same year LVMH acquired KENZO and calls his role in the brand the “greatest challenge of [his] 30-year career.”
LVMH fashion group’s CEO Sidney Toledano welcomes the newly appointed artistic director stating, “The arrival of an extremely talented Japanese designer will allow us to write a new page in the history of the House that Takada Kenzo founded. I am convinced that the creativity and innovation of Nigo, as well as his attachment to the history of the House, will fully express all the potential of Kenzo.”
NIGO is set to start at the label on September 20, 2021, one week before the start of the Spring/Summer 2022 season of Paris Fashion Week.
In other fashion news, check out how Twitter reacted to the Met Gala outfits.
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