Jules LeBlanc is a fashion star!
The 16-year-old Side Hustle actress is the face of Pacsun’s Pre-Fall 2021 Campaign, highlighting back-to-school styles and the season’s must-haves, including Pacsun’s best-selling category – denim.
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“I shopped at Pacsun when I was younger and still do now, all the time. My sister Hayley even wears my hand-me-downs because their styles are timeless and always on-trend. When I heard that I was going to be part of the Pre-Fall Campaign, I was like ‘this is insane,’ especially getting to follow in Emma Chamberlain‘s footsteps, who happens to be one of my fashion icons,” Jules said in a statement. “I am just so happy to be here. It’s full circle.”
“After a trying year, our hope with this campaign is to bring a little light and promote a focus on wellbeing and reconnection,” Brie Olson, President of Pacsun, shared. “We wanted to take our consumers on a journey and give them an escape as adventure travel is at the top of most Gen Zers to do list and we want to be with them on this journey.”
Jules not only stars in the print and video campaign, but she will also host a Shopping Live experience on Pacsun.com, showcasing all new Pre-Fall offerings from Pacsun with the option for viewers to purchase directly from the video. There will be a shop up feature to buy.
In addition, Jules will also partner with Pacsun and Spotify to make music selections for a personalized playlist. The curated Spotify Playlist will feature her favorite back-to-school hits and nostalgic jams that followers can download directly from social media. The playlist will also be broadcasted in Pacsun retail locations nationwide for shoppers to enjoy.
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