No glitzy Hollywood awards ceremony would be complete without an outrageous swag bag filled with amazing freebies.
Performers and presenters at the 2023 Grammy Awards walked away with an incredible gift bag containing products worth over £50,000.
Los Angeles marketing company Distinctive Assets returned for its 23rd year of putting together the Grammys gift bag for this year and pulled out all the stops.
According to Page Six, celebrities received a gift card for Art Lipo plastic surgery, which can reportedly be used for liposuction treatments.
They were also gifted up to $10,000 (£8,000) worth of cosmetic and rejuvenation procedures.
Celebrities who have a little one on the way will be delighted to have taken home a Bugaboo Fox 3 Stroller, which retails for £1,115.
Luxury skin care line Miage, which also featured in last year's goodie bag, is gifting celebrities its full set of products, valued at $515 (£426).
TurboFlex, an eyewear company known for its patented 360-degree rotating hinges, designed sunglasses exclusively for this year’s Grammys.
Other freebies included the Aiper Seagall Plus, a robotic swimming pool cleaner estimated to cost close to $500 (£414), and a ReFa shower head worth $325 (£270).
This year’s Grammys Gift Lounge was hosted by Tom’s Watch Bar at LA Live and was open to presenters and performers for three days in the lead-up to the ceremony so they could pick up their gift bags, as well as other gifted products.
Lash Fary of Distinctive Assets, the LA-based entertainment marketing company in charge of curating the bags, said they were excited to be "creating Grammy gift magic."
He added: “While our gifts are known far and wide for being fun, fabulous, useful and unique, they also serve a grander purpose.
"Many of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the worldwide exposure that being associated with music’s biggest night affords them. This is celebrity marketing with a mission.”
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