Heinz is set to launch a brand new pasta sauce based on its most well-known condiment for a limited run, but some fans aren't convinced it's a good idea.
The new Heinz Tomato Ketchup Pasta Sauce will land on shelves at Tesco stores nationwide from October 4.
The sauce will be available to buy at the supermarket and on Heinz's website for one month only, so fans keen to try it need to stock up quickly.
In a post on its website, Heinz said: "We know loads of our Heinz fans love putting ketchup on their pasta.
"So, we're launching limited edition jars of Heinz Tomato Ketchup Pasta Sauce – a rich tomato sauce with the iconic taste of Heinz Tomato Ketchup!"
The sauce comes in a proper glass jar, but with the same look and branding as a classic bottle of ketchup, and will cost £2.50.
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Ketchup makes up around 10% of its ingredients, with tomato puree providing the bulk of the recipe along with olive oil.
While some fans are excited to try the new flavour on their pasta, others are unconvinced.
One Facebook user said: "Need to try it", while another said it would be perfect for their ketchup-loving family.
But several users said they wanted to apologise to Italians for the controversial recipe.
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One commented: "Feel like I need to apologise to the Italian people on behalf of this abomination," while another added: "I likewise would like apologise to the Italian nation for this utter cr*p."
A fellow user added: "As Italian, this is worst than getting stabbed in the heart!"
And a poll of 2,000 adults by Opinium last month found more than half thought it was unacceptable to put regular ketchup on pasta.
Heinz responded to the outrage on social media, saying: "We know Brits often take to social media to air their view on this seemingly controversial use of ketchup and it might upset a few Italians.
"But right or wrong, here at Heinz, we think Ketchup goes with everything!"
In July, we reported ketchup fans are divided on another issue – where to store a bottle.
In a post on X, formerly known as Twitter, liked 18,000 times, Heinz revealed its iconic condiment is meant to be kept in the fridge.
Earlier this year we also revealed shoppers were only just realising the Heinz Beanz pizza had returned after being discontinued 20 years ago.
The iconic '90s pizza costs £3.50 to buy exclusively from Iceland stores.
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