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Something big hit supermarket giant Asda this week and we’re certain parents who have children with specific needs such as Autism will love it.
George at Asda have just become the first supermarket in the UK to bring out clothing designed specifically for children with sensory sensitive needs and it might just be the best news we’ve heard all week.
Through research, the brand found that 9 in 10 parents described getting their child dressed as "distressing, upsetting and extremely difficult". Some parents even said it can take twice as long to dress their child who has specific needs than those without and said their child often get distressed during the process too.
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The research also found that this is due to clothing being designed with neuro-typical children in mind, for instance, designing clothing with tight necklines, hard to do up buttons, non elasticated cuffs, uncomfortable materials and seams that may irritate.
These things are not easy at the best of times and are certainly not suitable for children with conditions such as Autism.
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Commenting on the launch of George’s new range, singer, actor and long-time autism awareness campaigner Keith Duffy said: “I know first-hand just how difficult it can be to find clothes that children with specific needs are happy and comfortable in.
"Not only do they want to feel physically comfortable but they also don't want to look or feel different from their friends when having to wear specially adapted clothes."
"There are more children with specific needs than you might think and yet there are not enough options to clothe them, which is why I think George’s newEasy On Easy Wear range will be a lifeline to parents up and down the country, helping their children to feel independent and just like everybody else."
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George at Asda realised that there was a need for some specially-designed clothing with approximately 2.5% of children in the UK believed to have a learning disability and have launched a new Easy On Easy Wear school uniform range with all of the above issues in mind.
Fiddly buttons have been replaced with easy close fastenings, the use of softer thread, no care labels and elasticated waistbands – we can’t wait to see what they have in store next.
You can shop the full range here.
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