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Billie Eilish’s new perfume campaign is dark — and dripping wet.
In the ads for her new scent, dubbed Eilish No. 2, the 20-year-old Grammy winner poses in a pitch-black downpour, dressed in looks including a sheer, loosely knit dress and a plunging wrap top.
“I really liked the idea of a darker, rainy world for Eilish No. 2,” Eilish said in a statement.
“We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry, and wet feeling.”
The star “wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin,” according to a press release.
The campaign seemed to echo Eilish’s “Happier Than Ever” music video, in which she’s seen dancing in the rain on a dark night.
She posed in the rain for the campaign.
Parlux
She posed in the rain for the campaign.
Instagram / Eilish Fragrance
She posed in the rain for the campaign.
Instagram / Eilish Fragrance
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