It’s too hard to be a vegan because Britons can’t live without fish and chips and bacon

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Cheese topped the list of the top 40 items Britons couldn’t go without with 56 percent admitting they would struggle to stick to a diet where it was off limits. Another one in six couldn’t give up pepperoni on a pizza and nearly a quarter wouldn’t want to do without cream.

Sausages, a steak or a lasagne would also tip people over the edge were they to try a plant-based diet.

It also emerged the average adult reckons they would only make it to January 8 before succumbing to their old favourites if they were to give Veganuary a go.

Elmlea Plant commissioned the research and teamed up with So Vegan to create plant-based recipes for Veganuary.

Elmlea Plants’ spokeswoman Catherine Lloyd said: “It’s fascinating to see that such a big proportion of the UK population are taking part in Veganuary this year, but that many don’t expect to make it even halfway through the month.

“However, going vegan doesn’t have to mean missing out – vegan alternatives have come a long way and a lot of the foods people would miss by going vegan now have really great alternatives that are indistinguishable in terms of taste, including cream and cheese.

“It was good to see the results finding that people are willing to try vegan foods, even if they wouldn’t adopt the lifestyle completely.”

Other top foods Brits would miss most if they went plant-based include, chicken nuggets, cheesecake or butter.

And those with a sweet tooth would struggle to live without chocolate brownies or doughnuts.

Despite their love of dairy and other animal produce such as cheese and chicken, seven in 10 Britons agree it’s easier than ever to get hold of vegan products.

Another 39 percent would be more inclined to buy vegan products if they couldn’t taste the difference between them and animal-derived foodstuffs.

It also emerged just over a third of adults are reluctant to try more vegan food because their family or spouse wouldn’t go for it, according to the research carried out by OnePoll.

Although more than one in 10 have had an animal product secretly replaced in one of their meals by a vegan friend or family member – and didn’t notice.

Catherine Lloyd added: “It will be fantastic to see more people than ever take on Veganuary this year, given the obvious benefits to the planet every time someone makes a small swap to plant-based alternatives such as a plant cream.

“But for many, taking part in Veganuary may not be so easy, especially if it’s the first time you’ve tried to swap out dairy and meat products and are not used to plant-based cooking.

“We hope the indulgent recipes we’ve created with So Vegan will give many the inspiration they need to kick off their plant-based journey and show that this doesn’t have to mean missing out.”

The Elmlea Plant Cream and So Vegan recipes can be found here orby searching the #PimpMyPlant hashtag on Instagram.


1. Cheese

2. Eggs

3. Milk

4. Roast chicken

5. Fish and chips

6. Chocolate

7. Bacon sandwich

8. Bread

9. Pizza

10. Sausages

11. Butter

12. Roast beef

13. Steak

14. Scrambled egg

15. Lasagne

16. Roast turkey

17. Salmon

18. Cheesecake

19. Pigs in blankets

20. Sausage rolls

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