Image Source: Old Navy
This month, Old Navy is unveiling the dream collab you didn’t know you needed. The classic clothing brand has teamed up with comedian Kristen Wiig for a digital campaign around its Imagine Mission causes.
That’s right: The actress is bringing her signature quirky comedic timing to Old Navy — the images and videos are guaranteed to put a smile on your face, thanks to Wiig’s infectious sense of humor, but they also, crucially, raise awareness about important causes.
Each of the videos highlights a different Imagine Mission initiative. One clip celebrating Old Navy’s support of youth arts programming features Wiig on stage in a Boys & Girls Club auditorium, surrounded by children in elaborate costumes. In a hilarious (and totally relatable) moment, she quips that she thinks about corn “all the time,” referring to one child’s costume. The bit is a play on the types of theater or arts programs made possible by Old Navy’s multimillion-dollar donation to Boys & Girls Clubs this year.
Image Source: Old Navy
The campaign also includes a video about the brand’s This Way ONward program, which provides job opportunities and teaches career-building skills to underserved youth. Wiig jokes that all 20,000 new hires through the program would have a hard time fitting in one store.
Sustainability is a core pillar of the Imagine Mission Initiative as well, as captured in a video of Wiig hugging a tree — and being hugged back! Old Navy has taken several huge steps towards a greener future, pledging to eliminate all plastic shopping bags in US and Canada stores by 2023. Plus, 87 percent of the brand’s denim is made with water-saving techniques, and stores have begun to implement an environmentally friendly hanger recycling program.
Keep an eye out for these informative, LOL-worthy ads on Old Navy’s social channels starting this month.
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