The Cult-Favorite Nike Air Max BW "Persian Violet" Is Returning

The shoe’s “Persian Violet” title comes from the light purple tone present on its rubberized Swoosh, thick neoprene collar and padded tongue. Besides the Swoosh, more branding is placed on the tongue and the heel. On the forefoot and midfoot, a black mesh base is overlaid with black nubuck mudguards and eyestays, while a strip of white leather runs from toe to heel for extra contrast. Heels connect the aforementioned Swooshes with a rubberized black strip, which sits above perforated white leather. Down below, midsoles combine white and “Persian Violet” EVA foam with a clear heel Air Max unit and black rubber outsoles to complete the look.

At the time of writing, Nike has yet to announce a date of arrival for the Nike Air Max BW “Persian Violet.” However, it’ll likely arrive sometime this summer and retail for $140 USD.

Elsewhere in the world of Nike Inc., the Air Jordan 1 KO “Chicago” has received an official release date.
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