The Apprentice viewers blast Lord Sugar for 'patronising' comment

The Apprentice viewers have blasted Lord Alan Sugar for a brutal comment he made to Victoria Goulbourne as he fired her.

Dani Donovan, Marnie Swindells, Megan Hornby, Rochelle Anthony and Victoria reached the penultimate hurdle to become Lord Sugar’s business partner, and win his £250,000 investment.

After a savage interview stage, which saw Baroness Karren Brady join Linda Plant, Mike Soutar, and Claude Littner grill the hopefuls, Lord Sugar decided who his final two would be.

And unfortunately, Victoria was not one of them.

The online sweetshop owner was fired from the boardroom, with Lord Sugar telling her: ‘The thing is Victoria, there is nothing unique about your market, your business.

‘Frankly, I’m not sweet on your idea, I’m afraid.

‘So it’s been nice working with you, but it is with regret you’re fired.’

As she left the room, he added: ‘Keep it as a hobby. No, it makes a good hobby.’

Viewers were less than impressed with his comment, with one writing: ‘The most patronising firing of all time,’ while another called it ‘cold’.

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