By March 2022, Oreo will be hitting its 110-year mark and looks to celebrate with the entire world by launching a limited-edition Oreo Chocolate Confetti Cake Cookie. Along with the latest cookie offering, the cookie sandwich brand will be holding a campaign to encourage everyone to “Never Stop Wishing.”
The Chocolate Confetti Cake Cookie looks quite similar to Oreo’s Birthday Cake variation, but the current treat at hand will be its first-ever cookie to fuse rainbow sprinkles both in and on the cookie while the cream filling is made up of two layers — the signature cream filled with sprinkles and a rich chocolate cake flavored cream.
To further the celebrations, Oreo will be dropping a new television film that features a series of montages following a grandmother and granddaughter as they depict a lifetime of lively possibilities. The brand will also be conducting a national sweepstake which will give fans the chance to win prizes such as a baking class with Dominique Ansel to a basketball experience with Los Angeles Lakers center Dwight Howard, Oreo merch, and more.
“For over a century, Oreo has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,” said Sydney Kranzmann, U.S. Brand Manager Oreo. “Our celebration is inspired by the magical birthday moment that spans generations and cultures…when you close your eyes, blow out the candles, and make a wish. We are so excited to celebrate 110 years of Milk’s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing – we’ll even be granting some fan wishes through our special sweepstakes prizes!”
The Chocolate Confetti Cake Cookie will be available by January 11 in limited quantities through an online pre-sale while a nationwide rollout through retailers will begin on January 31. Those who are interested in joining the sweepstakes can head over to the Oreo’s website.
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