For its latest promotional activation for Evangelion: 3.0+1.0 Thrice Upon a Time, Khara has teamed up with Nagoya Rinkai Rapid Transit to launch a Rei Ayanami-themed train.
Rightfully taking over Nagoya’s Aonami Line, train cars running between the Nagoya and Kinjo-futo stations are marked with tones of Ayanami blue and graphics of Rei and Eva Unit-00. Tickets issued for the line will also feature similar imagery and come with an accompanying poster. Riders can also check-in at stops on the “Ayanami Line” to digitally experience “Eva Spots.”
Set to run until May 31, Khara and Nagoya Rinkai Rapid Transit will also be holding a special pop-up until March 28 at the Maker’s Pier shopping center near Kinjoufutou Station with limited-edition Rei merch.
Ayanami Line Pop-Up Store
Maker’s Pier
Aichi-ken, Kinjoufutou 2-chome 7-1
Minato-ku Nagoya-shi,
Japan
In case you missed it, Don’t Peek is a horror short film centered around Animal Crossing.
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