In the realm of pop culture, few are making quite the amount of waves as Bad Bunny. The Puerto Rican artist blessed his global fan base with three albums in 2020 — YHLQMDLG, LAS QUE NO IBAN A SALIR and EL ULTIMO TOUR DEL MUNDO — dabbled into the world of footwear with Crocs for glow-in-the-dark clogs and even recently earned himself the title of “WWE 24/7 Champion”. And now, he’s looking to further impact the sneaker space by kicking off his partnership with