JOHN Lewis shoppers have been left "in tears" after the retailer unveiled its Christmas ad.
The supermarket chain is known for its emotional festive ads and this year is no different.
The clip tells the story of a little boy's quest for the perfect Christmas tree, befriending a playful character along the way.
Eight-year-old Alfie picks up a seed from a flea market, with the fast-growing Snapper and wannabe Christmas tree growing its own personality.
But when the Snapper grows so big he tears through Christmas decorations it is banished to the garden outside leaving Alfie devastated.
All is not lost though as the advert closes with the Snapper embraced outside with gifts and invited back inside to family life.
Read more in Retail
PIE LIFE
I tested supermarket steak pies – the best is just £2.99 and is good as any pub's
CHOC SHOCK
Nestle confirms it is scrapping iconic chocolate bar after 60 years
As is usually the case with John Lewis ads, it has shoppers in bits with customers crying "how sweet is that".
One shopper said: "Loved it brought a little tear to my eyes well done John Lewis."
Meanwhile, a second said: "Love it definitely brings a smile and tear to your eyes."
A third added: "Love it definitely brings a smile to your face after a really rubbish year."
Most read in Money
IT’S HERE!
Watch John Lewis Xmas ad about boy’s quest for perfect tree – it’s a tearjerker
PIE LIFE
I tested supermarket steak pies – the best is just £2.99 and is good as any pub’s
HELPING HAND
Low-income households to get £150 extra for energy bills over winter
LONG GONE
Hellmann’s discontinues ‘best sauce EVER’ and there’s NO plans to bring it back
A fourth said: "Guaranteed to make you well up."
Meanwhile, a fifth added: "After last Christmas and so many family's being apart.
"People feeling alienated what a warm and wonderful way to show what Christmas is about."
It's not the first time a John Lewis Christmas ad has had viewers reaching for the tissues.
Fans were left emotional when the retailer released its festive advert last year.
The 90-second clip is about a foster dad's painful progress in learning to skateboard all to make teenage girl Ellie feel welcome in his home.
The ad prompted a wave of reaction from customers.
One Twitter user said: "Well the John Lewis Christmas advert has got me good and proper."
Another added: "I may or may not have cried watching this year’s John Lewis Christmas advert."
While a third said: Love the John Lewis Christmas ad! Beautiful tearjerker."
It comes after a number of other retailers released their ads, including Asda, Aldi and Morrisons.
Read More on The Sun
dressing down
Katie Price reveals vile fate of £45,000 bejewelled Peter Andre wedding dress
FACE BROKE
Facebook users raging as key button stops working and it's 'driving people nuts'
Asda's features Michael Bublé taking on the role of chief quality officer while Aldi icon Kevin the Carrot features in the German discounter's ad.
Meanwhile, Morrisons' features a 1980s banger 'Nothing's Gonna Stop Us Now' by Starship.
You can also join our new Sun Money Facebook group to share stories and tips and engage with the consumer team and other group members.
Source: Read Full Article