Many of us assume we're getting a good deal if we buy yellow sticker items.
But before rushing to the checkout with your reduced goodies, it's important to check you're not being duped.
A savvy Morrisons customer revealed you can sometimes save money by opting for a multi-buy deal instead of yellow sticker shopping.
According to Manchester Evening News, they explained: "Lots of offers but reduced by very little. I did not buy any.
"What gets me is the fish that says 3 for £10. If I had bought three reduced ones at £3:51 it would have cost me £10:53 so they have actually put the price up."
Other shoppers have noticed the same when they've gone to pick up groceries.
They admitted they reach for the yellow stickers before even looking to see how much items are reduced by.
A commenter said: "I noticed that in Morrisons before brought some reduced curries as they were yellow stickers, I should have looked more closely just picked them up when I got home they were reduced by 20p ggrr."
And another agreed: "This is exactly what my Asda is like all the time."
A third theorised: "The yellow sticker stuff is getting a lot more expensive. I won't buy it unless it's a good reduction."
And a fourth added: "I've always been annoyed with those sort of reductions on multi save items but philosophy is you get a reduction if you only want one!"
Others said they've stopped yellow sticker shopping unless the price has dropped significantly.
One frugal commenter remarked: "The yellow sticker stuff is getting a lot more expensive. I won't buy it unless it's a good reduction."
Another said: "I don't buy if they've only been reduced less than a pound , hopefully someone shopping later will get a better bargain."
And a third added: "Thanks for spotting! … nothing is cheap…. buy fresh unless it is a real real real yellow sticker."
Yellow sticker shopping remains to be a good way to save cash – just make sure you check deals before snapping them up!
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