ICELAND shoppers were left fuming after heading to stores for its 1p sale only to find bargains were online only.
In an offer launched this morning, a range of products were up for grabs at a discounted price – but some customers didn't realise it wasn't available in store.
Shoppers rushed into stores to make the most of the deal – but were left sorely disappointed.
One woman said: "Sorry this is all wrong not everyone shops on line so unfair."
Customers had to spend £40 to get free delivery – but some say the minimal spend was too high, the Mirror reported.
One woman said the "kind gesture" was "flawed.
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She said: "How many low income households will be spending £35+ in order to not pay the £4 delivery charges, only to find their penny items mysteriously out of stock & missing from their order?
"But now they’ve spent £35+ on Iceland foods they can no longer afford the full price bread, milk, butter etc from their local shop/supermarket.
"Surely this would be better as an instore offer, where at least the low income householders can rethink their shopping as they walk round and discover everything they need is out of stock … plus a loaf of bread,four pints milk and butter/margarine costs less than the £4 delivery charge!"
Others thought the sale wasn't so bad with some praising Iceland for trying.
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One person said: "There are plenty of free WiFi areas round towns and city centres and there is WiFi in libraries or community centres if you are near one."
Richard Walker, Managing Director at Iceland, said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost of living crisis.
"We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
It comes as shoppers are having to make tough choices as the cost of living crisis reaches new heights.
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One mum who lost her job now walks to multiple supermarkets to hunt for the best bargains… even if they only save her 5p.
Safina Kassu, 44, used to be a high flying events organiser but now she is forced to seek out the best deals to put food on the table.
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