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Guinness lovers, come forward.
London is getting a specialist Guinness microbrewery in Covent Garden next year.
Fans of the popular stout will be thrilled to hear that Guinness at Old Brewer’s Yard is set to be a microbrewery and culture hub in the heart of London.
Diageo, the company that owns Guinness, will be reviving the capital’s historical brewery, with an open date set for autumn 2023 – just over 300 years after it first started brewing beer in 1722.
It follows the success of the Guinness Storehouse in Dublin and the opening of Johnnie Walker Princes Street in Edinburgh last year.
It also makes sense that London would be the next pick for the company, since one in 10 pints sold in the capital are actually pints of Guinness.
The site will produce limited edition beers and host tours with Guinness beer specialists – where guests will have the chance to taste and learn about the history of the famous stout.
It’s also expected to create up to 150 jobs for the capital and will be the Southern UK hub of Diageo’s Learning for Life Bartending and Hospitality Programme – which teaches skills and employability to those facing barriers to working in the hospitality sector.
The new hub will even be carbon neutral by 2030.
Dayalan Nayager, managing director at Diageo Great Britain, said: ‘We’re excited to create a new home for Guinness in the heart of London.
‘Guinness at Old Brewer’s Yard will strengthen London’s hospitality community and be a must-visit destination for thousands of visitors to enjoy.’
While Rob Abernethy, chief executive of the Mercers’ Company which owns Old Brewer’s Yard, added: ‘We are delighted to welcome Guinness to our Covent Garden estate.
‘We have worked closely with Diageo to develop proposals which will restore Old Brewer’s Yard’s historic origins in a contemporary context.
‘The significant level of investment is a major boost to London’s recovering economy and will provide a one-of-a-kind immersive experience, shining the spotlight on Covent Garden as a global visitor destination.
‘Old Brewer’s Yard will provide a wonderful platform for the Mercers’ Company to continue its philanthropic work, helping to create positive change so that everyone has the chance to lead a fulfilling life.’
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