MOST people have tucked into a tub of them – but do you know the hidden meaning behind the logo on a box of Celebrations?
In a recent episode of Channel 4’s The Secret World of Christmas Chocolate, viewers found out more about the popular confectionery treat that families enjoy each Christmas.
The documentary, narrated by Jo Brand, featured various big names from the world of chocolate lifting the lid on their products.
These included Michelle Frost, who is the general manager of Mars, and one of the people behind the famous box of chocs.
As she revealed more about Celebrations and where they came from, Michelle also shared how the logo features a secret meaning.
Holding up a box to the camera, she explained: “It dawned on me that we needed to use the chocolates that everybody loves.”
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Michelle went on to say: “Then I had to think about, ‘What are we going to call this thing?’
“There were two names that stuck out to me – one was Celebrations and one was Jamboree.
“But Celebrations just summed up the occasion that we wanted people to use this product for.”
Once this was decided, there was only one thing left to do – decide on the all-important packaging.
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“We came up with this idea of using the logos from the brand, as part of the Celebrations.
“So the ‘b’ is the b that you see on Bounty, and the ‘s’ is the s from the Mars bar.
“Not many people realise that as they’ve got so used to seeing that as the Celebrations logo that they don’t really know how it started.”
As people up and down the country heard about it – some for the very first time – they couldn’t believe it.
However, this isn’t the only time that chocolate fans have been left open-mouthed at the discovery.
A Facebook post went viral in 2019 when a lady called Sian Smith posted a photo of the logo.
She had made notes all over it, showing how each of the letters that make up the name belong to one of the chocolates that comes inside the tub.
For instance, she pointed out how the ‘C’ is written in the Mars font, and the ‘a’ from Galaxy.
Alongside the snap, she wrote: “I can’t be the only one who has only just realised this??”
After Sian pointed out, it received thousands of likes and comments and many commented to say they had had no idea previously.
One said: “Well I was today years old when I found this out.”
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A second wrote: “Omg cool! I feel enlightened”.
While a third added: “Never even thought of it.”
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