AN online fitness coach and Instagram influencer has given her followers permission to love their curves.
It will be music to the ears of many, who feel pressure to get the perfect, ripped body.
@liv_living_life launched her body positive mission by posting photographs of herself to her 60,000 Instagram followers in a cute matching bra and undies.
The gym honey wanted to demonstrate that even keep fit obsessives like her still have body rolls – and it’s OK.
In her post, Liv said: “We as females have grown up in a world where any single bump, stomach roll, bloat, any imperfection is to be hidden.
“We’ve designed tights that hide any sign of storing body fat in that area, leggings that compress, dresses that are tight only in the areas that we want to show off.
“So it’s absolutely no wonder that it’s something girls, from such a young age, can be self-conscious of, but it’s something they shouldn’t be.”
Everyone has a bit of belly, she said, and there is nothing wrong with that.
It’s normal so just love your tummy no matter what.
The gym-toned Liv said a few belly rolls could even be beneficial.
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“It is normal to store body fat there, it is particularly needed as a woman, that is healthy!
“You need a certain amount of body fat for your hormones to operate at.”
This young woman has picked up the baton in an attempt to change the poor body image plaguing a generation of women.
She said: “We need to change the narrative and show that a flat stomach should not just be an expectation of women, as the majority of us don’t always have that.
“It means that we just end up disappointed whenever we look in the mirror and don’t see a flat stomach there.”
Rather than hide away, get out there, said Liv, and show yourself off.
“Put on your fave underwear set, ditch the Spanx and truly embrace yourself.
“The more you try to cover these things up, the more you are fixating on it and telling your mind it is ‘bad’.”
Her post touched a nerve, with over 3,500 liking it and many commenting.
One said: “Agree 100%! Loving ourself is our greatest revolution.”
Another pitched in with: “This is so important and not shared enough! Thank you.”
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Keep up the positive messaging said another: “Always inspiring!! I admire your courage, your dedication, who you are.”
Finally, gratitude for keeping it real: “Always worthy thanks for being so constantly authentic.”
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