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Move over millennial pink, bold bubblegum is taking over.
It’s the shade that nobody could have predicted the return of, but if the autumn/winter 2022 collections are to be believed, bright bursts of bubblegum pink are about to be as prolific as they were in the early 00s.
Indeed, during Copenhagen Fashion Week, Ganni made the case for Barbie-approved shades of pink, while fellow Danish stalwart Baum und Pferdgarten endorsed it in the form of butter-soft velvet puffer jackets and slinky skirts. The highlighter hue was endorsed equally by London designers, with Eudon Choi crafting it into poplin midi dresses and statement shirts.
In case it wasn’t already clear: come on Barbie, let’s go party has taken on a whole new meaning. How, though, do you wear the punchy shade, you may be wondering? According to the runways, with ease. As is the case with colourblocking, oft-times going head-to-toe makes embracing bold colours easier, but for the faint of fashion heart, employ the use of statement separates as a way of dipping your toe into the trend.
As we hurtle towards spring and its promise of warmer weather, there’s no better time to embrace bright bursts of colours that spark joy. And none do it quite like bubblegum shades of pink. These are the pieces we’re loving most at the moment.
Shop bubblegum pink trend
Never Fully Dressed Birdie jumpsuit
Never Fully Dressed Birdie jumpsuit This jumpsuit is so good it has already amassed a bevy of fashionable fans. Embrace the boldness of the shade by wearing with even more pink shoes and accessories to really make the hue pop.
Shop Never Fully Dressed Birdie jumpsuit, £89
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Hush Celina wide-leg satin trousers
Hush Celina wide-leg satin trousers Ease yourself into the vibrant trend with a pair of easy-peasy satin trousers. Wear with a chunky neutral knit and your go-to pair of trainers for a simple take on the trend.
Shop Hush Celina wide-leg satin trousers, £50
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Pangaia FLWRDWN cropped jacket
Pangaia FLWRDWN cropped jacket Wear this punchy pink puffer jacket with ice cream shades to really allow the boldness of the fuchsia to do the talking.
Shop Pangaia FLWRDWN cropped jacket, £430
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Rixo Valeria blouse
Rixo Valeria blouse Rixo’s pretty cerise-coloured blouse is the epitome of waist-up dressing, for all those who are still embracing the sartorial best of the pandemic’s lockdowns.
Shop Rixo Valeria blouse, £155
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Ganni pink corduroy trousers
Ganni pink corduroy trousers Ganni’s bubblegum corduroy trousers are crying out to be worn with your favourite jumper and chunky boots combination.
Shop Ganni pink corduroy trousers, £215
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Asos Design extreme pink blazer
Asos Design extreme pink blazer A boxy blazer is the ultimate way to embrace a new colour trend as it’s perfect for draping over an outfit that you’re already comfortable with.
Shop Asos Design extreme pink blazer, £58
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Serena Bute The New Serena shirt in shocking pink
Serena Bute The New Serena shirt in shocking pink A bright shirt is the easiest and most straightforward way of making a style statement. When looking for popping pinks, look no further than Serena Bute, whose Serena Shirt is one of the best in the game.
Shop Serena Bute The New Serena shirt in shocking pink, £245
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Stand Studio Juliet coat
Stand Studio Juliet coat Make an entrance at any event in the future in this popping pink faux fur coat, which is almost an outfit in and of itself.
Shop Stand Studio Juliet coat at End Clothing, £639
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Nadine Merabi Mia skirt
Nadine Merabi Mia skirt Wear this funky feather-adorned mini with Nadine Merabi’s matching shirt to really make it into a top-to-toe pink ensemble that you’ll wear to brunches, dinners and nights throughout the year.
Shop Nadine Merabi Mia skirt, £160
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Images: Getty and courtesy of brands.
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