This past weekend Bored & Hungry, the world’s Bored Ape Yacht Club restaurant opened in Long Beach, California.
Ahead of its opening, the unique concept announced via Twitter that it would not only accept ETH (Ethereum) but also $APE (ApeCoin). Also making it the first restaurant to accept the $APE cryptocurrency as a form of payment.
The 1,700-square-foot restaurant was conceived by Orange County-based food entrepreneur Andy Nguyen. Known for creating exciting food concepts, Nguyen is also a co-founder of Afters Ice Cream, Matte Black Coffee, Pig Pen Delicacy, Portside Fish Co., Dough & Arrow, Banh Xeo Boys and more. Back in March, Nguyen spent $267,000 USD to purchase Bored Ape #6184 and two more Mutant Apes after to receive access to the IP ownership rights and community granted to holders of the NFT.
Armed with the Bored Ape Yacht Club intellectual property, Andy Nguyen transformed the space to show how the marketing potential of the BAYC and NFTs can translate into the real world with his venture.
“The goal is to give back to the growing Web 3.0 community and open the doors to those who want to learn more about this new Web 3/NFT world,” said Nguyen. “Our job is to educate the public about this new future world. And show people that you can create a brand/business out of this IP. Taking away the stigma of, ‘It’s just a jpeg.’”
It is interesting to note that Bored & Hungry implements “Token Gating.” Utilizing software developed by Irvine-based Campus Metaverse, a QR code is used to scan customers’ MetaMask wallets for $APE, Bored Ape and Mutant Ape or Bored Ape Kennel Club NFTs. Ownership of the cryptocurrency or NFTs unlocks perks at the restaurant, including free combos and more.
The Bored & Hungry restaurant will be open for 90 days as a pop-up, powered by Houston smashburger concept by Bun B, Trill Burgers, and SoCal vegan fast-food concept Beleaf Burgers.
Bored & Hungry
2405 E 7th Street,
Long Beach, California,
United States
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