Light-reflecting and flowy – are we talking about water or hair?
With this trend, it could be either.
‘Liquid hair’ is all about embodying those two traits of water, with the aim of helping hair look its healthiest – so no wonder celebrities like Zendaya and Jodie Comer are embracing it.
Though the term might be new, the style in itself isn’t.
Think back to Cher’s sleek long do in the 1970s, then fast forward to Kim Kardashian’s straight mirror-shine lengths today.
Shiny hair has always been in style, but there’s renewed interest at the moment.
While some are embracing choppy layered looks, others are returning to old notions of glam.
Hairstylist Tyler at Live True London tells Metro.co.uk: ‘This trend is fluid, ultra-shiny and reflective hair, with zero flyaways or frizz.
‘The hair is so glossy – it looks and moves like liquid.’
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So why is this look having a moment again now?
Tyler thinks other areas of beauty, such as makeup and skincare, are influencing the direction of hair trends.
He says: ‘This is likely popular now thanks to the heightened focus on dewy skin and glossy lips that we’ve seen over the past year or so.
‘This focus on skincare and looking “expensive” has translated into super shiny, healthy-looking hair.’
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Typically the look involves straight long lengths and a centre parting, with hair flowing down the person’s back, rather than being left to sit over the chest.
It creates a ‘clean’ look face-on, which allows the person’s face (makeup and accessories) to be the focal point of attention.
It can work on any hair colour, though darker tones tend to naturally appear more shiny even before any styling products are added in.
Tyler says this hair look is ‘best achieved in a salon, with either a keratin or gloss treatment – depending on your hair type.’
These treatments will nourish the hair at a deeper level than over-the-counter products, meaning frizz is less likely and dry lengths will have a restored shine.
But you can do it at home too – with the right products.
‘If you want to achieve the look at home, we recommend using a smoothing, frizz-fighting heat protectant spray,’ Tyler says.
‘Next blow dry and straightening hair. Then finish with a shine spray for a sleek and glossy finish, and comb through.’
Be careful not to go too overboard with the finishing spray, as the hair shouldn’t look wet – even if it is inspired by the natural movement of water.
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