The average Briton now spends just four hours a month socialising with friends – meeting up just twice in that period, according to research. More than a quarter (27 percent), of the 2,000 adults polled, said they are spending less time in person with friends this year compared to last.
This trend is most pronounced among millennials, aged 25 to 34, where 37 percent are struggling to find time for their pals – compared to 33 percent of 35-44 year-olds.
In fact, Gen-Zs aged 18 to 24 are the only age group spending more time with pals this year, as opposed to less (36 percent, versus 31 percent).
The top three reasons for not spending more time with friends are distance (36 percent), a busy work schedule (35 percent), and family commitments (33 percent).
Overall, 51 percent of those with kids under 18 spend just one collective hour a week socialising with friends in person – with 35 percent meeting them only once a month.
But as Christmas approaches, 31 percent are on a mission to change this, planning to spend some quality time with friends three times a week on average.
And it is those with children who are most eager to mix it up, as 40 percent plan to get in more catch-ups with friends – accepting just two precious moments during the entire month as a blessing.
Andrea Burchett, chief loyalty officer and managing director at Virgin Red, which commissioned the research to mark its giveaway of 1,000 rewards at Westfield White City, said: “The festive period is often about spending time with loved ones.
“It’s the reason people travel across the country – or even the world – to share moments together.
“While many people struggle to find the time to get together over the year, it’s great to see many are planning to make extra effort this festive season to reconnect with friends and family.”
The most popular things to do with friends include having a meal together (59 percent), drinking a cup of tea (49 percent) – or going to the pub (45 percent).
But 58 percent want to try and experience new things together, as they felt it would create stronger bonds between them.
And more than one in ten (12 percent) admitted to wanting to share quiet time with their best friend over their partners, according to the OnePoll.com figures.
The Points Board will be live for one day only (Thursday, November 9, 2023) at Westfield White City in London, with rewards including flights to New York, South Africa, and an afternoon tea for two.
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