Virgin Australia rethinks veterans priority boarding: ‘Too American’ and ’embarrassing’

Virgin Australia is reconsidering priority boarding for veterans after their policy was slammed as ” jingoistic” and “embarrassing.”

The airlines pledged to let military personnel board ahead of other passengers on commercial airlines and recognize their service with a special announcement in-flight. 

The salute meant to honor veterans did not sit with many service members, who squirmed at the thought of receiving special treatment and called the policy nothing more than lip service. 

Some even criticized it as downright “American.”

@Scottie2h said he was “disappointed” in Virgin Australian: “I would be embarrassed to board before, say, someone in a wheelchair or with kids, or anyone else who might need help. It’s a publicity stunt.”

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