Here's everything we know so far about this year's highly anticipated ad.
What date is the John Lewis Christmas advert released?
The release date has still not been confirmed.
It is likely to be out this week – anytime from now (November 12) until November 16.
This estimation is based on when previous years' ads were released.
In 2017 and 2016, John Lewis unveiled the highly anticipated campaigns on November 10.
Who is singing the song this year?
Sir Elton John has reportedly been paid £5million to appear in this year's John Lewis Christmas advert.
Sources close to the production told The Mail on Sunday that Elton's fee makes up half of the advert's £10million budget.
The report claims that the singer's track Your Song will soundtrack the advert while Elton himself will appear on screen playing the piano.
What was last year's advert?
Last year's John Lewis ad told the story of a little boy who befriended the monster under his bed.
The featured song was a cover of The Beatles' Golden Slumbers by the rock band Elbow.
The budget for the campaign was £7million which was directed by the Oscar-winning director Michel Gondry.
It premiered in the ad breaks on Friday, November 10, 2017 during Gogglebox on Channel 4.
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