MORRISONS is cutting the price of 400 everyday items as it becomes the latest supermarket to slash costs.
The grocer says it's dropping prices to help families get more for their money after the UK plunged into its worst-ever recession.
The price cuts include cupboard staples such as pasta and bread, as well as fresh meat and vegetables.
Cleaning products and toilet roll will also be reduced as part of the price initiative, which comes into effect from tomorrow, September 7.
Morrisons says it’ll be reducing prices by 23% on average.
For example, a box of 240 PG Tips will be reduced from £4.50 to £3.49, a saving of £1.01 or 22%.
Morrisons is also slashing the cost of a 750g jar of Dolmio pasta sauce from £2 to £1.45, saving customers 55p or 27%.
And the price of a 500g pack of Morrisons own-brand beef mince has also been lowered from £3.30 to £2.69, a reduction of 61p or 18%.
You can see more examples of the price reductions in the table above.
Morrisons has already cut the cost of 800 items since last year to help families – but it's not the only supermarket to drop prices.
How to cut the cost of your grocery shop
MONEY.CO.UK has shared some top tips with us to help you keep your supermarket spend down to a minimum.
- Write yourself a list – Only buy items that you need. If it isn't on your list, don't put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – You are far more likely to buy more food if your tummy is rumbling
- Don't buy pre-chopped veggies or fruit – The extra they'll charge for chopping can be eye watering
- Use social media – Follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
Tesco launched a new price initiative in March 2020 where it vowed to match rival Aldi on hundreds of cupboard staples.
Meanwhile, Asda has brought back its iconic "pocket tap" advert to promote a £100million investment to lower prices on thousands of lines.
It's still a good idea to compare prices on individual items though, so you can make sure you're getting the best value for money.
LatestDeals.co.uk has launched an app that lets you check prices at the major UK supermarkets.
The price cuts come after the cost of several high-profile items continued to rise at the height of the coronavirus crisis, due to stock-piling by panicked shoppers.
For example, the Office for National Statistics (ONS) reported how the price of a tin of beans went up by 0.4% in May 2020, while the cost of nappies increased by 0.3%.
The ONS stopped its weekly price increases report in August 2020, but in its last release, dated August 20, it noted a 0.3% rise in the price of food purchased online.
David Potts, Morrisons chief executive said: "It’s been a tough year for many families who find themselves stretched.
"To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone.
"These are not short term promotions these are price cuts that are here to stay."
The Sun revealed a little-known way to get Aldi prices at Tesco if you’re ordering online.
In more supermarket news, Tesco is now offering free delivery to Clubcard Plus members to rival Amazon Fresh.
Supermarket yellow stickers: What time Tesco, Aldi, Asda and Sainsbury’s start reducing item prices.
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