The OTHER Meghan Effect! Duchess prompts a surge in sales of calligraphy sets – after it was revealed she used to design wedding invitations as a struggling actress
- The Duchess of Sussex, 37, used to teach calligraphy as a jobbing actress
- Meghan worked at the Paper Source store, Beverly Hills from 2004 to 2005
- Hobbycraft has noted a surge in sales of calligraphy craft kits in 2018
- Sales peaked over the summer period, in line with the Royal Wedding in May
While the ‘Meghan effect’ is a well-documented phenomenon, it’s not just the fashion industry receiving a boost from the duchess’ influence.
Increasing numbers of Brits are now turning to calligraphy inspired by Meghan’s former job, industry insiders have said.
The royal bride taught calligraphy, gift-wrapping and book-binding at the Paper Source store in Beverly Hills from 2004 to 2005 when she was a jobbing actress trying to make ends meet.
And she appears to have prompted a surge in sales of calligraphy craft kits with a 2018 trends report from Hobbycraft detailing an increase in interest in calligraphy kits, up 40 per cent from 2017.
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The Duchess of Sussex (pictured at Cardiff in January) is thought to have inspired a huge sales surge in calligraphy sets as fans get inspired by the actress’ former job in Beverly Hills
Meghan taught calligraphy, gift-wrapping and book-binding at the Paper Source store in Beverly Hills when she was a jobbing actress trying to make ends meet (file photo)
Hobbycraft noted that sales peaked over the summer period, in line with the Royal Wedding in May.
Customer director Katherine Paterson said: ‘Putting pen to paper is becoming more popular and there’s no doubt that the Duchess of Sussex has helped to raise the profile of calligraphy writing. Our calligraphy range continues to sell well and we only expect this to continue.’
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Winnie Park, CEO of Paper Source in the US has previously spoken about Meghan’s calligraphy sessions.
She told PEOPLE: ‘She taught calligraphy and hosted a group of customers and instructed them during a two-hour class on how to do calligraphy.
‘She would have advised customers on projects — from wedding invitations to creating personalised stationary to gift-wrapping,’ she adds. ‘She has talked about being a big fan of custom stationary and thinks it’s the best gift to give a friend.’
Hobbycraft noted that sales peaked over the summer period, in line with the Royal Wedding in May (pictured: the couple taking a carriage ride through Windsor)
In addition to her job at Paper Source, she also worked as a freelance calligrapher, famously writing the invitations for celebrities Robin Thicke and Paula Patton’s wedding in 2005.
Meghan wrote about her love of handwritten notes on her former lifestyle blog, The Tig saying: ‘I think handwritten notes are a lost art form.
‘When I booked my first [TV] pilot, my dad wrote me a letter that I still have. The idea of someone taking the time to put pen to paper is really special.’
The Duchess, who is expecting her first child next spring, is understood to be resting at home this week with her mother Doria Ragland while Prince Harry embarks on a two-day tour of Zambia.
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