Marks & Spencer manager goes viral in hilarious TikTok video

Aisle be a star! M&S store manager becomes a TikTok with his VERY enthusiastic demonstration of the supermarket’s ‘scan and shop’ service

  • Craig Field, 29, is the manager at the M&S Longbridge store in Birmingham
  • He left shoppers in stitches thanks to his chirpy and high-energy delivery
  • The clip was flooded with praise as one Twitter user branded Craig ‘a new icon’

A Marks & Spencer store manager has gone viral after posting a hilarious TikTok video showing off supermarket’s ‘scan and shop’ feature.

Craig Field, 29, who works at the retailer’s Longbridge store in Birmingham, left people in stitches with his chirpy and high-energy delivery in the TikTok video. 

The clip has racked up 612,000 views and over 58,000 likes with fans hailing Craig ‘a new icon’. 

Craig Field, 29, (left and right) who works at the retailer’s Longbridge store in Birmingham, has gone viral after posting a hilarious TikTok video showing off store’s ‘scan and shop’ feature


Craig has become a social media star with Rylan Clark-Neal leading the praise online

It was then widely shared on social media. One Twitter user wrote: ‘Craig from M&S Longbridge didn’t need to serve this much but decided to anyway. Iconic.’

Another fan posted: ‘I’m on me way to M&S Longbridge (no idea where it is) as I want some of Craig’s energy. So pleased I’ve got M&S shares knowing Team Manager Craig is leading from the front. 2021 will be a great year…’

Another added: ‘He is an absolute energy. G’wan Craig mate, give it some!’ 

Even TV star Rylan Clark-Neal, who presents Supermarket Sweep, offered Craig a job, tweeting: ‘He’s got a job in my supermarket if he wants it. #lad.’ 

Craig has since confirmed that there will be more to come which has delighted his growing fanbase. 

He said: ‘I’ve worked at Longbridge store since the doors opened in 2015. I live just five minutes away and I know the local community and our customers so well.

‘When we started up our store Facebook page, I wanted to create fun videos and bring a smile to our customers’ faces.

The video was posted online and social media users were quick to flood the clip with praise as one even branded Craig ‘a new icon’

‘I think my videos have been so popular because of my enthusiasm and energy – and my team have all been commenting on posts to say that’s just how I am day-to-day!

‘I’m so passionate about my job and wanted to show the amazing queue-busting solutions we have at M&S to make Christmas shopping easier than ever for our customers.   

‘I’ll definitely be creating many more videos in the coming weeks – and there may even be an appearance from Percy Pig!’ 

M&S has commended Craig for his passion and enthusiasm.

Craig (pictured) has since confirmed that there will be more to come which has delighted his growing fanbase

Speaking about Craig, an M&S spokesperson said: ‘He started creating videos for the store’s Facebook pages and uses TikTok to create and edit videos.

‘Our stores across the UK created Facebook pages this year so we could communicate with customers on a local level about our amazing products, and this year’s Christmas range is better than ever with benefits like Scan & Shop (Craig’s famous video!), and reassure customers that it’s safe to shop at their local M&S.

‘Through the Longbridge Facebook page, Craig and his colleagues can speak to local customers in Birmingham – the people who they see every day and have come to know so well.

‘Our customers love to see colleagues creating fun content – we all need a bit of light-hearted relief at the moment. Our colleagues bring posts to life with their passion and enthusiasm, they’re often dancing and singing and much more, and Craig has been a shining star within this channel.’

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