Is THIS the world’s most popular bra? Racy lace underwear is bought once every 20 MINUTES – and the £36 price tag means you don’t need to break the bank
- The Odette wired bra is a best-seller at UK-based retailer Boux Avenue
- The racy undergarment is so popular that one is bought every 20 minutes
- The £36 bra comes in up to a 36G, making it suitable for a range of body types
For women still looking for the perfect bra, this flattering lace offering might just be the answer.
The £36 Odette wired bra from UK-based retailer Boux Avenue is a best-seller that has won rave reviews from hundreds of customers of all body types.
Indeed it is so popular that the lingerie brand sells one every 20 minutes on average.
Must-have: The £36 Odette wired bra from UK-based retailer Boux Avenue is a best-seller that has won rave reviews from hundreds of customers of all body types
Flying off the shelves: The racy design, pictured, is so popular one is sold every 20 minutes
And the demand shows no sign of slowing down with the brand reporting 100 per cent growth in the last three months.
The retro design – which comes in five colours: red, heather, black, blush and violet – features a lace band beneath the cups to create a shape that flatters a range of body types.
Swedish model is accused of ‘blacking up’ after posting a…
Doctor Who actress Sharon D Clarke reveals a white director…
Deck the halls with boughs of HOLLY! Star leads the way in…
Twice as nice! Shoppers praise Pretty Little thing for using…
Share this article
While the cutout strap cups make the style decidedly sexy, the lack of boning around the front and sides means it is more comfortable than many designs.
It also offers romantic details like a soft scalloped edge and geometric lace that contrast with the daring cutout cups.
Style and comfort: While the shape of the bra, pictured, is decidedly sexy, the lack of boning around the front and sides means it is more comfortable than many designs
The product, which comes in sizes 32B to 36G, has received dozens of five-star reviews on the brand’s website.
One raved: ‘I bought this because it was so pretty and so unusual and when it arrived, I tried it on and it was really comfortable as well as flattering, and such an unique item. Very pleased indeed.’
Another added: ‘Soft material, single underwiring with no boning adore this comfortable and very sexy. Got measured and fitted in store staff were amazing would recommend popping in.’
Rave reviews: The product, which comes in sizes 32B to 36G, has received dozens of five-star reviews on the brand’s website. It comes in a range of colours like blush, left, and heather
For those looking to complete the look, the Odette bra is sold with a number of different matching underwear options, including a short and a thong.
A £22 suspender belt would certainly add a racy touch to shoppers looking for something special.
Boux Avenue’s Buying Director, Debby Duckett added: ‘It’s not only a sexy style but incredibly comfortable, perfect for every day wear as well as more special occasions.
‘The Odette bra is so popular, the brand report that three are sold every hour – showing 100% growth in the last 3 months.’
Source: Read Full Article