The biggest sales day of the year, known as Black Friday, falls on November 27.
It's going to be a huge event with millions of shoppers planning to take advantage of the discounts online.
But Brits who are hoping to spend money on the sales have been warned to remain vigilant by police.
In an email, Greater Manchester Police said making the wrong decisions could be "financially and emotionally devastating".
Police issued guidance for customers to also protect themselves form any scams that may come their way, reports MEN.
The email said: "The impact of fraud can be both financially and emotionally devastating."
It added: "It is a top priority for Greater Manchester Police (GMP) to investigate reports of fraud thoroughly and take action to disrupt and stop fraudsters offending.
"GMP is committed to providing the public with up-to-date information about fraud and the latest scams so that our communities know how to protect themselves and their hard earned money, making it easier to stop these crimes taking place.
"As the annual 'Black Friday' and 'Cyber Monday' events approach, offering shoppers thousands of deals on products, GMP reminds online shoppers to stay vigilant towards possible scams and deals that really are too good to be true.
"The pandemic means that more people are likely to be hunting down their deals online this year, something that fraudsters will exploit, setting up lookalike websites advertising products and deals, tricking people into handing over their financial and personal information and selling fake items."
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Shoppers are urged to do their research and take care when using links ahead of the annual sales.
Also it's important for Brits to check for the padlock to make sure the site is secure.
And it's crucial to be cautious with information as scammers will use it to steal a person's identity.
Customers can see what the most commonly scammed items are to avoid disappointment.
Detective Sergeant Stacey Shannon, of GMP's Economic Crime Hub, said: "Everyone loves to grab a deal however, it is often the high-pressured nature and fear that the deal will run out that leaves people vulnerable to being scammed.
"GMP wants to equip people with all the top tips to look out for, so that everyone can shop safely online and fraudsters don't get hold of your hard earned money.
"The most important thing is to take your time and don't rush into buying something – if you think it sounds too good to be true, then don't take the risk.
"We will be sharing tips for shopping online safely during the run up to the festive season, so follow the @gmpfraud Twitter account to stay up to date with the latest scam advice."
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