Black Friday 2020 dates: When is Black Friday?

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Beginning in America as a post-Thanksgiving sales bonanza, Amazon introduced the super-sale to the UK in 2010. Since then Black Friday has smashed shopping records every year, with brands like Boots, John Lewis, Pandora, Virgin, Selfridges and more offering monumental discounts.

When is Black Friday?

This year Black Friday takes place on Friday, November 27.

Traditionally, the sale would take place solely on the Friday but recent years have seen the ‘one day’ sale stretch across weeks with pre-Black Friday early deals starting as far as a month out from the big day.

There were worries Black Friday may be cancelled this year with retailers shutting up shop in line with the latest coronavirus lockdown measures.

However, instead of putting a stop to the event, the sales will now be taking place entirely online.

Due to increased competition among brands and what has been an incredibly tough year for retailers, it seems highly likely Black Friday 2020 will be the biggest in history.

The increased demand for online shopping, as well as the popularity of certain deals, means shoppers will have to be quick if they want to have their items delivered in time for Christmas Day.

In order to make sure the items on your list don’t get snapped up by eagle-eyed consumers, take note of the exact time your sale is being launched and be ready to work quickly.

In the first hour of their Black Friday event last year, Argos sold 20 products every second – so you can expect products to sell out fast.

Here are a few of the most noteworthy Black Friday sales that have been already announced:


Amazon tends to set the tone for Black Friday, and you can always trust them to list some jaw-dropping discounts.

Pandora Black Friday 2020: Latest news on deals
Black Friday 2020 flights: Airline round-up of sales
Black Friday 2020 staycations: Latest deals on cheap UK holidays

One of the most notable this year is the 22 percent discount on Apple AirPods, taking them from £159 to £124.49.

Currys PC World

Currys takes Black Friday seriously, slashing prices on TVs, desktops, laptops and phones.

Those on the market for a new TV should take note of the 20 percent discount they will be offering on their LG 49NANO816NA 49-inch smart television, which will be £479 down from £599.


This year will be the first time the supermarket has gotten involved in the sale, and they’re starting with a bang.

The Nintendo Switch is a hot-ticket item for Christmas shoppers, and Aldi has teased that they will be offering 18 percent off, from £229.99 to £279.99.

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