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At-home fitness may outlast coronavirus pandemic as digital offerings keep customers engaged
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At-home workouts have been the go-to solution since the onset of the coronavirus pandemic and with new cases surging and winter approaching, the trend may be far from over.
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Companies first saw an influx of new members amid widespread lockdown orders when droves of Americans were holed up inside and gyms were shuttered. Companies are preparing for continued demand as cold weather is likely to keep even more fitness junkies indoors.
At-home fitness has always been a part of people's lives, however, due to technological advancements and social media, working out at home has come a long way since the early 1980s when American actress Jane Fonda and others took over the scene with VHS exercise tapes. The videos sold tens of millions of copies and ignited a swath of TV workout programs, according to the BBC. However, the outdated tapes are a far cry from the virtual trainers and live-streamed classes that many are privy to today.
This new technology is a key tool for many companies in helping to keep consumers both motivated and inspired especially amid the current climate.
CORONAVIRUS ACCELERATES STREAMING FITNESS CLASS INDUSTRY
In a recent earnings call, Planet Fitness CEO Chris Rondeau noted that the company's United We Move initiative, which offers free at-home workouts through its social media pages, "continues to see strong results." The program has reached 45 million viewers in 36 countries since the pandemic began, Rondeau said.