Aldi accused of copying Coca-Cola’s iconic Christmas advert

‘Just plain lazy’: Twitter accuses Aldi of COPYING Coca-Cola’s iconic red truck for its Christmas advert – but others claim the supermarket is deliberately mocking the drinks brand

  • Aldi’s Christmas advert features Kevin the Carrot driving bright orange truck
  • Similarities to Coca-Cola’s iconic red truck have not gone unnoticed by Brits
  • While some loved the advert, others accused the company of copying 
  • Responding to accusations on Twitter Aldi says the advert is a parody  

For many Brits, the build-up to Christmas doesn’t truly kick off until the famous Coca-Cola advert hits the small screen.

The iconic truck has delighted children and adults alike for more than 20 years – but now a competitor has been accused of copying the famous campaign.

Earlier this week Aldi has released its festive advert which sees the return of Kevin the Carrot – who appeared in last year’s ad as well as 2016’s- driving a bright orange truck with lights all around it.

In the clip, Kevin drives the truck through a snowy forest and past homes with smiling children in them until a huge block of snows fall into his path.

Aldi has released its Christmas advert for 2018, but many Brits have accused the chain of copying the famous Coca-Cola advert

The truck featured in the advert bears a striking resemblance to the original Coca-Cola truck which has become synonymous with the festive period (pictured)

Twitter users have accused the supermarket of deliberately copying the iconic advert 

The truck swerves and is left hanging off the edge of a cliff as Kevin sits behind the wheel.

The vehicle’s striking similarity to the instantly recognisable Coca-Cola truck hasn’t gone unnoticed by Brits – many of who were fooled into thinking it was the original advert.   

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One user wrote: ‘Hopefully Aldi get sued over this nonsense… sorry but I grew up waiting for the @CocaCola truck ad, was the first sign of X-mas and @AldiUK copying that is both sad (for my inner child) and just plain lazy on @AldiUK part..’

Another said: ‘I was about to be really angry because I thought I was about to watch the Coca Cola Xmas Advert for the first time this year but it was Kevin the Carrot! #tooearly #KevinTheCarrot #aldi #xmasadvert.’

Aldi’s festive advert stars Kevin the Carrot for a third year, who drives a bright orange truck through a snowy forest

At the end of the advert Kevin’s truck is left hanging off a cliff after a block of snow fell into his path

Responding to accusations Aldi points out that the advert is in fact a parody 

One individual commented: ‘The Aldi advert is such a rip of the Coca-Cola advert!’ 

The Coca-Cola advert features a fleet of bright red trucks with twinkly lights driving through a snowy forest, lighting up Christmas trees and decorations as it passes.

However, not everyone was upset by the homage, with many saying it was the best Christmas advert of the year.

Dan Tightley wrote: ‘#Aldi clearly taking the p*** out of the Coca Cola Christmas truck, has won the Christmas ad this year already, well played. #savekevin’

Annis-Kate said: ‘Thought the coca-cola Christmas advert was on the tv. But it’s Aldi. Possibly the best ad I’ve seen in a while.’

However, many applauded the supermarket’s creative approach to its festive advertising

The advert has upset many Coca-Cola fans who mistook it for the original. Pictured: The 2016 Coca-Cola advert

Martyn Forsyth added: ‘I am loving the Aldi advert parody of the Coca Cola advert! #SaveKevin.’ 

Responding to the comments on Twitter Aldi wrote : ‘Our parody Christmas advertising campaigns are famous for capturing the anticipation of the season.

‘This year is no exception using our trademark sense of humour and well-loved character, #KevinTheCarrot to capture the magic of families prepping for Christmas.’  

Kevin the carrot has returned for a third year for the supermarket’s festive campaign having first hit our screens in 2016. 

Aldi is expected to release a series of adverts, as they did last year, allowing viewers to follow Kevin’s story. 

A spokesperson for Aldi said: ‘Our Christmas advertising campaigns are famous for capturing the excitement and anticipation of the festive season in a fun and engaging way.

‘This year is no exception, using our well-loved character, Kevin the Carrot, to capture the magic of families preparing for Christmas.’

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