Traditional breakfast items – such as black pudding, boiled eggs and some cereals – are becoming less popular, according to a new study.
A host of classic breakfast items which could ‘die out’ within a generation, say the study authors, with 57% of young Brits having never even heard of kedgeree and 50% having never eaten black pudding.
Over half (55%) of the nation’s under 35 year olds are moving away from traditional breakfasts and are more in favour of more modern choices.
According to the poll, 18% are more likely to be seen knocking up a plate of ‘cloud eggs’. A cronut (cross between a doughnut and a croissant) is also a popular millennial and Gen Z breakfast choice (14%), as is avocado (25%), shakshuka (10%) or a breakfast burrito (16%).
Even the classic full English could also be in decline as one in five of those polled prefer a vegetarian or vegan alternative.
The survey into the nation’s breakfast habits by TABASCO® Sauce has revealed a generational shift in what we eat in the morning, with as many as seven in ten young Brits saying they would be happy to never eat cereal or toast for breakfast ever again (71%).
And Instagram seems to be part of the reason. Over half of 18-35-year-olds have ordered or made a specific dish for breakfast or brunch because it was photogenic.
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