M&S and Ocado launch delivery service today with bright pink Percy Pig vans

Percy Pig is the iconic sweetie that’s synonymous with M&S, and his face is being rolled out on a fleet of vans to launch the partnership with the supermarket and Ocado.

The Percy vans will start delivering M&S products via Ocado today alongside a new competition to celebrate.

Customers can shop over 6,000 M&S products to be delivered to their home by Ocado, with free delivery on orders over £75 and charges of between £2.99 and £6.99 otherwise.

They’ll also be able to buy a SmartPass for £10.99 a month entitling them to exclusive discounts and unlimited free deliveries.

As for the Percy vans, they’ll only be around for a month. If you spot one of them, though, you could get a £200 voucher.

If they see one of the bright pink vehicles, people can enter the #PercyPic competition by taking a photo and posting to their social media feeds.

This will give them the chance of winning a £200 Ocado voucher and a hamper full of Percy Pig goodies.

The collaboration marks the first time shoppers have been able to get their full grocery list online from M&S, and is in response to Marks & Spencer buying 50% of Ocado’s business.

Those who are used to shopping at Ocado for Waitrose items have been assured that equivalent items will remain the same price or be cheaper.

M&S and Ocado claim that their site now amounts to more than 50,000 products, which they say is ‘double that of the next largest grocery retailer’.

Plus, of course, there are Percy Pigs.

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