Kellogg's launches blue waffles, harking back to some disturbing memories

Remember blue waffle?

Let’s be honest, who could forget the image of an apparently diseased genital body part that went around schools and workplaces via chain emails and pranks.

We actually debunked blue waffle as a disease some years back, but the meme lives on in various corners of the internet.

And it recently came to the fore once again, as Kellogg’s has released a new product that harks back to the simple yet weird time that was being on the internet in 2006.

Kellogg’s launched Mermaid Waffles – with their bluish hue – in the US this week alongside Unicorn Waffles (cotton candy flavour) and Birthday Cake Waffles.

The blue Mermaid Waffles are raspberry flavour, and are probably very tasty – if we could get the association with a bruised and sore-looking vagina out of our heads.

As it turns out, a number of people on social media have expressed their confusion at the marketing decision.

Was there nobody in the process of creating and selling this product that might have highlighted the problem with branding a product as a horrifying meme?

We contacted Kellogg’s for comment on the whole debacle, but as of yet they haven’t provided us with a statement.

If you do want to try the waffles, you’ll have to get someone from America to send you some over, or they’ll probably be available in some sort of American candy shop for ten times the RRP.

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