From Fenty Beauty and Fenty Skin to Savage X Fenty, every brand under Rihanna's million-dollar empire celebrates sex appeal and confidence. And no one embodies those concepts better than Queen Rih herself.
Ahead of her highly-anticipated Savage X Fenty Vol. 2 lingerie show, streaming now on Prime Video, the singer and mogul, 32, told PEOPLE via Zoom that she exudes confidence through fashion by accentuating whichever part of her body feels most beautiful on any given day.
"It depends on what day it is," the designer replied, when asked what she does when she needs a little confidence boost. "It depends on what my body is giving."
She continued: "If I’m giving a– today, I’ll work with that. If I’m bloated but my tits are sitting up here and bigger, I'll work with my tits. If I’m bloated and my gut is huge, then I’ll go snatch that up."
"But, you know, we got a category for everything at Savage X," Rihanna said with a smile. "So I’m not worried."
The singer also revealed her surprisingly relatable quarantine uniform: "It’s not leather and all sexy," the Anti artist joked, admitting, "I’m in a robe every day!"
During the Zoom interview, Rihanna also explained how she and her team managed to pull off an over-the-top Savage X Fenty presentation — complete with live performances, dance numbers and celebrity appearances — in the middle of a global pandemic.
″It was a completely different process this year,'' Rihanna said of preparing for Savage X Fenty Vol. 2. ″We had to work around the challenges of COVID-19, keeping everyone safe and their health at the top of our list. It forced us to figure out new ways to produce a show. We had to figure out ways to make this feel as visually enthusiastic as possible. I’m excited, and I’m proud of my team — we pulled it off."
The fashion show included performances from Travis Scott, Rosalía, Bad Bunny, Ella Mai, Miguel, Mustard and Roddy Ricch, and special appearances by Lizzo, Bella Hadid, Big Sean, Cara Delevingne, Christian Combs, Demi Moore, Irina Shayk, Laura Harrier, Normani, Paloma Elsesser, Paris Hilton, Rico Nasty, Willow Smith and more.
The entire show was a celebration of diverse bodies and backgrounds, which is exactly how Rihanna intended it to be.
"Inclusivity has always been a part of our brand. That’s not a 'right now' thing. It's sad that it’s right now for most brands,″ she said. ″But that's always been who I am. It's always been how I operate with everything I've done creatively, whether it's makeup or lingerie. I get really excited to see people be a part of my brand. It’s not like I went into it thinking, 'Let's make a movement.' I feel great that there are women that are feeling like they see themselves on the stage for the first time. And if we can continue to expand on that, we’ve done more than we really started out trying to do."
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