Celeste Barber – who's known for sharing funny parody snaps on social media – called the commercial "body shaming".
The advert used two of Celeste's own ironic re-enactments.
One shows her crouched over a bath, alongside a naked model balancing on a tub.
In the other, she's lying in bed with her arms on a man's chest – next to a shot of Naomi Campbell and Skepta doing the same in a shoot for British GQ.
Despite the fact that the "before" and "after" pictures clearly feature completely different people, the advert claims to be showing the results of a diet patch.
The products were available on shopping app Wish, with the commercial being spotted by an eagle-eyed shopper.
They tweeted Celeste, telling her: "Did you know some company on @WishShopping is using your photos to sell diet patches??
"I love how funny your photos are but I figured you should know!"
Celeste swiftly replied: "Hey @WishShopping what's this all about? You can't use my photos especially to sell body shaming products."
Celeste's fans were just as horrified as her, with replies including: "That's appalling!" and: "They've taken your brilliant irony and they're using it to make money."
Celeste – who hails from Australia – has amassed over 5m Instagram followers with her parodies of fashion and celebrity shoots.
She told The Guardian last year: "I never started out for it to be a body positive thing or be like: 'F*** yeah.'
"It was always like, this is how celebrities get out of the pools [and] I'm like no, this is how you get out of the pool."
With that in mind, it's pretty ridiculous for a company to suggest she'd be aiming to become the "after" picture.
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