Plus-size woman horrified to find her pictures being used as the 'before' in diet patch ads on Wish

Celeste Barber – who's known for sharing funny parody snaps on social media – called the commercial "body shaming".

The advert used two of Celeste's own ironic re-enactments.

One shows her crouched over a bath, alongside a naked model balancing on a tub.

In the other, she's lying in bed with her arms on a man's chest – next to a shot of Naomi Campbell and Skepta doing the same in a shoot for British GQ.

Despite the fact that the "before" and "after" pictures clearly feature completely different people, the advert claims to be showing the results of a diet patch.

The products were available on shopping app Wish, with the commercial being spotted by an eagle-eyed shopper.

They tweeted Celeste, telling her: "Did you know some company on @WishShopping is using your photos to sell diet patches??

"I love how funny your photos are but I figured you should know!"

Celeste swiftly replied: "Hey @WishShopping what's this all about? You can't use my photos especially to sell body shaming products."

Celeste's fans were just as horrified as her, with replies including: "That's appalling!" and: "They've taken your brilliant irony and they're using it to make money."



Celeste – who hails from Australia – has amassed over 5m Instagram followers with her parodies of fashion and celebrity shoots.

She told The Guardian last year: "I never started out for it to be a body positive thing or be like: 'F*** yeah.'

"It was always like, this is how celebrities get out of the pools [and] I'm like no, this is how you get out of the pool."

With that in mind, it's pretty ridiculous for a company to suggest she'd be aiming to become the "after" picture.

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